Mobile marketing is the new definition of online marketing. Mobile became an important part of our life and individuals nowadays are amazingly comfortable on-line shopping with their mobile devices.
Google has lately made their indicator mobile first. From the words of Google,”To make our results more useful, we’ve begun experiments to make our indicator mobile-first. Though our search indicator will continue to be one index of internet sites and applications, our calculations will finally mainly use the mobile version of a site’s content to rank pages from that website, to comprehend structured information, and also to show snippets from those pages in our results.”
Mobile marketing usually refers to marketing on or with mobile devices.
It might include any marketing activities through mobile whether it’s an shopping online or SMS notification for a product advertisement.
Here are Top 5 reasons why mobile marketing became important:
1- Can help to Achieve the Target Audiences Easily
As per Cassandra Wesch, founder of Upward Commerce, Miami digital media agency,”Mobile marketing requires optimizing your web site for the mobile audiences and getting your local Search engine optimization right.”
Mobile marketing allows the marketer to recognize and achieve the clients in a very easy manner. The response rate of a customer is driven by app-based marketing or SMS marketing is faster as when when when compared to the traditional e-mail marketing.
Two – Mobile Commerce Has Become a Reality
While e-commerce used to be a desktop activity, but nowadays, individuals are turning to their mobiles to purchase items. According to HubSpot, mobile commerce will command 24. Four percentage of overall e-commerce gain in 2017.
Now, it’s down to brands to capitalize on the mobile revenue flow, utilizing mobile-specific advertising, internet net search engine promotion, and mobile-friendly webpage to get in front of shoppers.
3- SMS Marketing Has Evolved
SMS marketing is a powerful way of getting your message directly into the hands of the people. It reduces the clutter of e-mail inboxes or noise from other marketing channels.
Text messages have an at least ninety percent individuals open rate, with individuals opening an SMS message within 3 minutes of the little beep. So if you’re not tapping to the power of SMS, now is the time to start.
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4. Mobile Has Changed How People Consume Content
With individuals using their mobiles to consume much more content, brands are fast to comprehend how to use mobile to inform their own stories and participate with the consumer. This is just not about making the content look good or small. It is about convenient content architecture and experience.
5. Time Spent on Mobile Devices is Increasing
In 2016, Americans spent an average of 5 hours every day on mobile devices. As per TechCrunch,” U.S. users are spending over half of their time (51 percent) in a social network, media and messaging and entertainment applications – including those like Snapchat, which now accounts for 2 percent of users’ daily time invested in applications”
Mobile marketing allows marketers to identify and reach customers. Based on the app, the response to marketing by SMS based on app or marketing is faster than traditional email marketing.